MEL / AUS · Digital operations for wholesale & distribution
Your customers want to order online.
Your systems aren't ready.
We fix that.
The team that ran digital for some of Australia's biggest retailers and distributors — now working for businesses like yours.
Free · No obligation · Senior operator on the call
EDI + portal
Channel-ready
No rekeying
Team experience — roles held prior to or alongside engagements at Prime Fox.
01/ Sound familiar?
Running a $5M–$50M trade business on phone, email and spreadsheets?
You're not behind because you don't work hard. The systems that got you here won't get you through the next stage — and your customers and trade partners are already expecting more.
If two or more of these apply, a 30-minute review will pay for itself — and it's free.
02/ What we do
Five ways we get trade businesses trading digitally
Fractional Head of eCommerce
Senior digital trading leadership, 1–2 days a week, without the full-time salary. → 02EDI Onboarding & Managed Trading Partners
Get compliant with major retailers in weeks — then we manage it ongoing. → 03Product Catalog Digitisation
Clean, structured, channel-ready product data from any starting point. → 04B2B Ordering Portals
Customer-specific pricing, bulk ordering and reordering, synced to your ERP. → 05Marketplace Expansion
Amazon AU, or eBay — setup, listing and ongoing management. →03/ Why Prime Fox
Operators, not an agency.
We've owned the business case, run the project, owned the product and carried the revenue number — inside wholesale, retail and eCommerce businesses. Most agencies have done none of these.
And because we've worked inside the retailers and platforms you trade with, we know exactly what they expect from their suppliers.
Scaled an Australian wholesale & retail supplier from $0 to $80M in digital revenue.
04/ How we work
Fixed fees. No lock-in contracts. Senior people on every engagement.
Free operations review
Thirty minutes with a senior operator. We map where orders, data and systems are costing you.
Fixed-scope proposal
Clear deliverables, clear pricing, no surprises. You know exactly what you're buying.
Delivery, reported weekly
Senior people do the work — no account-manager layers — with progress reported every week.